Explain the importance of market segmentation. What are several ways in which markets can be segmented?

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Entrepreneurship Successfully Launching New Ventures

ISBN: 978-0133797190

5th edition

Authors: Bruce R. Barringer, R. Duane Ireland

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Question Posted: Aug 26, 2015 05:49 AM

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Explain the importance of market segmentation. What are several ways in which markets can be segmented?

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The first step in selecting a target market is to study the industr...View the full answer

Entrepreneurship Successfully Launching New Ventures

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