Explain the importance of product quality and discuss how marketers use quality to create customer value.

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:05 AM

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Explain the importance of product quality and discuss how marketers use quality to create customer value.

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Product quality is one of the marketers major positioning tools Quality has a direct impact on p...View the full answer

Principles of Marketing

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