Explain the process of shaping. Give an example of a marketing communications strategy that employs this technique.
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Shaping involves the reinforcement of successive acts that lead to a desired behavior pattern o...View the full answer
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Related Book For 
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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