Explain the role that family members might have within the consumer buying decision-making process.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:08 PM

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Explain the role that family members might have within the consumer buying decision-making process.

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Recognising the importance of the influence of others in the various groups to which an individual m...View the full answer

Marketing Communications Management Analysis Planning Implementation

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