Explain the steps in financial forecasting.
Betty Simmons, the new financial manager of Southeast Chemicals (SFC), a Georgia producer of specialized chemicals for use in fruit orchards, must prepare a financial forecast for 2010. SEC€™s 2009 sales were $2 billion, and the marketing department is forecasting a 25% increase for 2010. Simmons thinks the company was operating at full capacity in 2009, but, she is not sure about this. The 2009 financial statements, plus some other data, are shown below:
A. 2009 Balance sheet (Millions of Dollars)

B. 2009 Income Statement (Millions of Dollars)

C. KeyRatios

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Percent et Sales oe Sales Cash and secures 5 20) Accounts aable atd acerls Nutis paryahle 5% 12% oal rey Rahties Lons m de Common ock Ritained eanting 740 500 5 200 100 Net fed asiets 25% eil asets 51.00 Tual iblties and etquity 2.304 B. 2009 Income Statement (Millions of Dollars) Percent of Sales Sales Cost of goods sold (COGS Sales, general, and administrative costs SGA $2,000.00 1.200.00 60%, 35% Eanings before interest and taxes Interest Famings hefore taxes Taxes 140%, Net income Dividends (40%) Addtion to retained eamings $ 100.00 1000 $ 9000 36.00 S 540o 21.60 S 32.40 C. Key Ratios SEC Industry 4.00 2.70% 7,71% Profit margin Return on equity Days sales outstanding 365 days Inventory turnover Fixed assets turnover Debt/assets Times interest earned Current ratio Rotarn n investnd eapital NOPAT/Operating capital, 15.60% 43.80 days 32.00 days 8.33 4,00 30.00% 10.00 2.50 11.00 5.00 36.00% 9.40 3.00 14.00 67%