Explain what is meant by the term cause-related advertising and advocacy advertising. Cite examples of organizations that
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Causerelated advertising is the term used to describe the linking of companies with charities or non...View the full answer
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Hemstone Ouma
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Related Book For 
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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