Explain why a company might want to do focus group interviews rather than individual interviews with the

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Explain why a company might want to do focus group interviews rather than individual interviews with the same people.

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:31 AM

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Explain why a company might want to do focus group interviews rather than individual interviews with the

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The main advantage of the focus group interview approach is that it would stimulat...View the full answer

Essentials of Marketing

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