Explain why a firm may want to pursue a market penetration opportunity before pursuing one involving product

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Explain why a firm may want to pursue a market penetration opportunity before pursuing one involving product development or diversification.

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:28 AM

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Explain why a firm may want to pursue a market penetration opportunity before pursuing one involving product

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Familiarity with the firms current market would prob...View the full answer

Essentials of Marketing

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