Explain why more standardized product specifications across countries can increase global competition.

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Question Posted: Apr 07, 2017 10:48 AM

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Explain why more standardized product specifications across countries can increase global competition.

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Standardized product specifications allow firms to more easily expand t...View the full answer

Global Marketing management

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