Explain why research objectives differ from the definition of the problem.

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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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Question Posted: Aug 06, 2015 01:47 AM

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Explain why research objectives differ from the definition of the problem.

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Defining the problem creates a need to make a decision which requires decision alternatives I...View the full answer

Marketing Research

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