Explain why the relationship between PR and marketing theory is best illustrated by use of the marketing

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Explain why the relationship between PR and marketing theory is best illustrated by use of the marketing theory such as that of the Product Life Cycle or Innovation Theory.

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Marketing Communications Management Analysis Planning Implementation

ISBN: 978-0857027870

2nd edition

Authors: Paul Copley

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Question Posted: Apr 18, 2017 12:11 PM

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Explain why the relationship between PR and marketing theory is best illustrated by use of the marketing

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We need to contrast marketing with PR in terms of marketings f...View the full answer

Marketing Communications Management Analysis Planning Implementation

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