Explore the web site of British Airways (www.ba.com). Consider how the website can facilitate price discrimination.

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:04 AM

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Explore the web site of British Airways (www.ba.com). Consider how the website can facilitate price discrimination.

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Price discrimination especially in the airline market will become increasingly difficult in the futu...View the full answer

Strategic Marketing

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