Farmville and Cityville are simple games played by millions of Facebook users, and the Chinese equivalent enjoys

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Farmville and Cityville are simple games played by millions of Facebook users, and the Chinese equivalent enjoys almost as much success. What do you think are the elements of Farmville and Cityville that would appeal to consumers from many different cultures?
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International Business The Challenge Of Global Competition

ISBN: 820

13th Edition

Authors: Donald Geringer Ball, J. Michael Geringer, Jeanne M. McNett, Michael S. Minor

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