Figure 14.8 presents a diagram of the relation of the relationship between different types of marketing-related information

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Figure 14.8 presents a diagram of the relation of the relationship between different types of marketing-related information sources over the adoption process. What does it imply about an effective strategy of communicating with target consumers as they are going through the adoption process?
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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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