Find an example of a brand extension and a line extension. Why do you think the marketers

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Find an example of a brand extension and a line extension. Why do you think the marketers made these brand decisions for the products you've chosen? In other words, why do you think they decided on a brand extension instead of a line extension, and vice versa?
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Marketing An Introduction

ISBN: 978-0133581584

5th Canadian edition

Authors: Philip Kotler, Valerie Trifts, Lilly Gary Armstrong

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