Find several examples of advertising claims or slogans that are based on puffery rather than substantiated claims.

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Find several examples of advertising claims or slogans that are based on puffery rather than substantiated claims. Discuss whether you feel these advertising claims can be defended on the basis of puffery.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:45 AM

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Find several examples of advertising claims or slogans that are based on puffery rather than substantiated claims.

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Puffery has been defined as advertising or other sales presentations which praise the item to be sol...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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