Five years ago, AFC conducted a survey of its members. At that time, the reported education levels

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Five years ago, AFC conducted a survey of its members. At that time, the reported education levels of respondents were as follows:
Five years ago, AFC conducted a survey of its members.

Using the current results reported in Exhibit 17.2 and the x2 goodness-of-fit test, is there evidence that AFC is attracting more educated members than in the past?

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Basic Marketing Research

ISBN: 978-1133188544

8th edition

Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill

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