For export packaging and branding considerations discuss how language may be significant, particularly to the multi-market exporter.

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Dec 02, 2015 04:41 AM

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For export packaging and branding considerations discuss how language may be significant, particularly to the multi-market exporter.

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Language must be considered by the multimarket exporter due to the fac...View the full answer

International Marketing & Export Management

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