For frequently purchased products, successful new products must have high trial and repeat rates. What tools can

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For frequently purchased products, successful new products must have high trial and repeat rates. What tools can the marketing manager use to increase trial rates? Repeat rates?

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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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Question Posted: Dec 29, 2015 08:21 AM

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For frequently purchased products, successful new products must have high trial and repeat rates. What tools can

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Marketing Management

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