For your Final Project, you need to find a business such as your employer, a company you

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For your Final Project, you need to find a business such as your employer, a company you support through your personal consumer buying behavior, or a business in your city that is successful and explain how each of the Four P's of marketing mix work together in order to make this business a success. If one of the elements of the marketing mix was to be off balance with the other P's would this change the success of the business? Why or Why not?
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Statistical Techniques In Business And Economics

ISBN: 356

16th Edition

Authors: Douglas Lind, William Marchal

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