From an exporters standpoint, what kinds of objectives should promotional messages be designed to accomplish?

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From an exporter’s standpoint, what kinds of objectives should promotional ‘messages’ be designed to accomplish?

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Dec 02, 2015 04:44 AM

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From an exporters standpoint, what kinds of objectives should promotional messages be designed to accomplish?

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International Marketing & Export Management

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