Rabia KanwalHave you an idea how strongly marketing influences our lives? Marketing controls most of our decisions without leaving a trace. Whether it is career prospects or decisions relating to our personal relationships, nothing is unimpacted. You won’t believe but our dating life also gets manipulated by marketing. So, why not understand marketing and its impact on our lives?
To all those who think their decisions are not impacted by marketing, I just want to ask one question. Have you ever made a foolish purchase? If not, you definitely have more control over your decisions. But, many of us have not. This is not uncommon, especially for females, to buy a product they didn’t need. In most cases, this is not you who is to blame.
Most of our buying decisions that we think were ours are actually manipulated by someone else. It could be a billboard you just watched or an advertisement you watched while watching a video on YouTube. Marketing is everywhere and you cannot escape. From beautifully photoshopped product catalogs to lovely packaging of perfume and free giveaways of promotional products influence our shopping cart.
A marketing misconception is that it is only about advertising and promotions. Let me correct, communication is just a single aspect of a marketing degree. There is more to explore. A marketing degree benefits you in hundreds of ways, so I certainly recommend a marketing degree to those business students who are yet to choose their majors.
If you are not convinced, let me shed light on the perks of a marketing degree. A marketing degree does not only prepare you for a successful career, but also helps you improve your relationships and personal life. There is no other opinion that marketing can also help you become a successful entrepreneur.
When you understand the marketing strategies used by businesses, you could better use them to sell products and services. This knowledge also helps you make informed decisions as a consumer. You can make better decisions about what you should buy, from whom, why, and when.
A marketing degree helps you learn consumer and buyer behavior, business pricing strategies, and various other factors that influence your buying decisions. You would be surprised to know why food companies use red color for branding, whereas business corporates prefer blue color. Digital marketing helps you learn why you receive ads on products you were thinking or talking about.
It’s not just products or services wherein knowledge of marketing strategies supports. You can also implement it on people. For instance, if you are hunting for a job, a marketing degree helps you market yourself. You know how to maximize your chances of getting your dream job. Similarly, you can apply these strategies to enrich your relationships and dating life.
How SolutionInn Helps You Become a Successful Marketer
Now, the question arises here how SolutionInn can help you in becoming a successful marketer? For all those students pursuing their degrees in marketing, we offer free marketing textbooks. You can find here some of the widely regarded and highly recommended marketing textbooks for graduate and undergraduate students. The following textbooks are some examples of the best free marketing textbooks available here.
Principles of Marketing
Philip Kotler and Gary Armstrong’s Principles of Marketing is one of the must-read textbooks for business students. The authors have shed light on various marketing concepts and strategies while explaining consumer behavior, market research, and marketing communications. They have also used case studies and illustrations to make learning marketing principles more convenient.
Marketing Management
Kevin Keller and Philip Kotler’s Marketing Management is focused on strategic marketing decision-making. This textbook can help you become a rational consumer by learning about pricing strategy, product development, and market segmentation. This learning also helps readers to develop and execute an effective marketing plan.
Consumer Behavior
Michael R. Solomon’s textbook helps readers understand consumer behavior to develop successful marketing strategies. You can learn about the psychological, social, and cultural factors that influence consumer decision-making. Topics like perception, motivation, and personality help you understand the impact of digital media.
The Bottom Line
We can conclude that marketing helps you boost your capabilities. By learning marketing strategies and practices, you can improve your decision-making skills and become a better marketer, entrepreneur, consumer, and successful communicator who can excel both in your personal and professional lives. Let SolutionInn help you increase your marketing knowledge with the best free marketing textbooks and academic support.
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