General Motors Corp. aired a commercial in which a voice was heard asking who held the record

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General Motors Corp. aired a commercial in which a voice was heard asking who held the record for being selected most frequently as most valuable player of the National Athletic Association's basketball tournament. On the screen appeared the words "Lew Alcindor," former basketball star Kareem Abdul Jabbar's name before his conversion to Islam. The ad went on to list the most valuable features of the Olds 88 as a "Definite First Round Pick." The current name, voice, signature, photograph, or likeness of Kareem Abdul-Jabbar did not appear in the ad. The trial court granted summary judgment to General Motors on Abdul-Jabbar's right-of-publicity claim. Was the trial court's decision correct? Why, or why not?

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The law of marketing

ISBN: 978-1439079249

2nd Edition

Authors: Lynda J. Oswald

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