Generally speaking, departments located near entrances, on major aisles, and on the main level of multilevel stores

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Generally speaking, departments located near entrances, on major aisles, and on the main level of multilevel stores have the best profit-generating potential. What additional factors help to determine the location of departments? Give examples of each factor.
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Retailing Management

ISBN: 978-0070893207

4th Canadian Edition

Authors: Michael Levy, Barton Weitz, Dea Watson

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