Geyer Schokolade, A.G. makes the bonbon of choice for the German yuppie. Its products cachet permits Geyer

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Geyer Schokolade, A.G. makes the bonbon of choice for the German yuppie. Its product’s cachet permits Geyer to charge a hefty premium at home. Geyer expands into the U.S. market, where no one has heard of its bonbons, and charges a more reasonable price to garner market share. Henry Joseph, a U.S. entrepreneur, re-imports the bonbons into Germany and offers them at a substantial savings below Geyer’s price. What will be the result of Geyer’s attempt to stop Mr. Joseph at the EEC Court of Justice?

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International Business Law and Its Environment

ISBN: 978-0324649659

7th Edition

Authors: Richard schaffer, Filiberto agusti, Beverley earle

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