Give an example of a scale that would be reliable but not valid. Also give an example

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Give an example of a scale that would be reliable but not valid. Also give an example of a scale that would be reliable but not valid. Also give an example of a scale that would be valid but not reliable.

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Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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Question Posted: Jan 14, 2016 01:20 AM

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Give an example of a scale that would be reliable but not valid. Also give an example

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