Give an example of a situation where a price that is low with respect to the products

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Give an example of a situation where a price that is low with respect to the product’s VTC would not serve as an incentive to buy. What would be the implications of this for the use of a penetration strategy for pricing this product?

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Question Posted: Feb 04, 2016 06:17 AM

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Give an example of a situation where a price that is low with respect to the products

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If a low price leads customers to question the quality of a p...View the full answer

Pricing Strategies A Marketing approach

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