Given that absolute market potential almost always exceeds actual industry sales, why do marketers bother to make

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Given that absolute market potential almost always exceeds actual industry sales, why do marketers bother to make potential estimates? Discuss 4 decisions that a marketer of industrial grinding machinery might make based on such potential estimates.

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Financial Accounting and Reporting a Global Perspective

ISBN: 978-1408076866

4th edition

Authors: Michel Lebas, Herve Stolowy, Yuan Ding

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Question Posted: Aug 05, 2013 03:56 AM

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Given that absolute market potential almost always exceeds actual industry sales, why do marketers bother to make

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It is important for the company to estimate the potential market and estima...View the full answer

Financial Accounting and Reporting a Global Perspective

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