Go to the CFO Website and read the article titled "Good Financial Analysts Are Made Not Born," dated June 20, 2012 located at www3.cfo.com/article/2012/6/training_fpa-raiswell-financial-planning-analysis-corporate-executive-board. Next, recommend the skills that are required to be a successful Financial Analyst, indicating how the role of a Financial Analyst adds value to a company. Provide support for your answer.
Assess the key ratios used by Financial Analyst to evaluate the financial performance of company, indicating the ratio that you believe to be most indicative of future performance. Provide support for your rationale.