Go to the home page of Wahoos Fish Tacos, www.wahoos.com, and use the information you find to

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Go to the home page of Wahoo’s Fish Tacos, www.wahoos.com, and use the information you find to answer the following questions:
a. What does the home page say about the style and priorities of this business?
b. Explore the Events, Photos, and Contests pages. How do these pages demonstrate the underlying marketing philosophy Wing Lam describes?
c. Read the latest news about Wahoo’s on its News and Media page. What more can you learn about the reasons for Wahoo’s success?
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Enterprise

ISBN: 978-0324786552

1st edition

Authors: William B. Gartner; Marlene G. Bellamy

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