Go to the Strategic Business Insights Web site and complete the VALS survey at www.strategicbusinessinsights.com/vals/presurvey.html. What does

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Go to the Strategic Business Insights Web site and complete the VALS survey at www.strategicbusinessinsights.com/vals/presurvey.html. What does VALS measure, and what is your VALS type? Does it adequately describe you? On what dimensions are the VALS types based? How can marketers use this tool to better understand consumers?

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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