Green Mountain Coffee Roasters, Inc., is a leader in the specialty coffee industry. Founded in 1981 as

Question:

Green Mountain Coffee Roasters, Inc., is a leader in the specialty coffee industry. Founded in 1981 as a small café in Waitsfield, Vermont, Green Mountain quickly gained a reputation for its high quality, and demand for its freshly roasted coffee grew among local restaurants and inns. Incorporated in 1993, the firm today markets $162 million worth of coffee and related products through a coordinated multichannel network with both wholesale and direct-to-consumer operations. This network is designed to maximize brand recognition and product availability.

1. Describe Green Mountain's marketing strategy.
2. How does Green Mountain use implementation to achieve success in a very competitive market?
3. How does empowerment work at Green Mountain?

Distribution
The word "distribution" has several meanings in the financial world, most of them pertaining to the payment of assets from a fund, account, or individual security to an investor or beneficiary. Retirement account distributions are among the most...