Harley-Davidson's core customer base is comprised of aging baby boomers (generally, those born between 1946 and 1964), and this base is shrinking as the boomers get older and older. As boomers age, will later generations start to look at Harley as an "old-guy's bike"? Young bikers seem to prefer Japanese sports bikes, which are also a lot cheaper than Harleys. What arguments would you present to Harley-Davidson's executive team to consider new production and marketing aimed at this younger demographic? What contrary arguments would you expect? How would you counter them?