Here are some common consumer service products:
Personal financial advice………………………………...Pest-control services
Home computer repair and software training……….Home carpentry services
Plumbing services………………………………………….Tree-care services
(a) Choose one of these products and describe how you might come up with a cost innovation by “industrializing” the service. Your plan should involve simplifying it (and perhaps focusing on only one specific part of the whole service), standardizing it, and making maximal use of automation.
(b) Outline a plan for the business development of the cost innovation you describe in Part (a). In your plan, specify the strategic prominence of price and describe some of the implications of that role of price for the pricing activities involved in managing this product.