Hotel giant Marriott International Inc. is working to craft a customer experience that is the right mix of high-tech and highly personal. Read the article about the Hotel giant Marriott International Inc. posted on wall street Journal. Then respond to threaten discussion.
1. Why is Marriott rolling out various tech-driven amenities?
2. Critically evaluate one of the tech-driven amenities mentioned in the article, both from a consumer perspective and from Marriott's perspective. What are its advantages and disadvantages, and potential risks vs. rewards?
3. What criteria should Marriott use to judge whether a particular tech-driven amenity is successful and whether it should be fully launched to all its hotels?
4. Describe an example of a marketing research approach that Marriott could use to identify new ideas for tech-driven amenities.
5. What key problem or challenge does the Swedish delivery service address? In Sweden, groceries and fresh food can be delivered in your absence and directly to where they belong: your kitchen and fridge. The pioneering service hinges on a new add-on lock, which customers must install on their doors and which messengers can open with their smartphones.