How are Chinas marketing strategies abroad similar to and different from those of American firms?

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How are China’s marketing strategies abroad similar to and different from those of American firms?

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International marketing

ISBN: 978-0077446956

15th Edition

Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham

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Question Posted: Mar 01, 2012 06:49 AM

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How are Chinas marketing strategies abroad similar to and different from those of American firms?

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American firms have most of the most valuable brand names in the world Companies such as ...View the full answer

International marketing

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