How can firms use customer demographics like income, market size, education, and ethnicity to market to their

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How can firms use customer demographics like income, market size, education, and ethnicity to market to their customers better? What are the limitations of using just demographic information to identify your customers?

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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Feb 12, 2018 10:49 AM

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How can firms use customer demographics like income, market size, education, and ethnicity to market to their

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Demographic data indicates more than just income distribution levels of education or ethnicity withi...View the full answer

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