How can marketers use the concept of community to add value to their products? Give a real-world

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How can marketers use the concept of community to add value to their products? Give a real-world example of each of the types of communities discussed in the chapter.

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: Sep 14, 2012 06:12 AM

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How can marketers use the concept of community to add value to their products? Give a real-world

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Online communities are groups of people who share common interests and they should be able t...View the full answer

Contemporary Marketing

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