How can movie advertising be used most effectively, and what are its advantages and limitations?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:33 AM

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How can movie advertising be used most effectively, and what are its advantages and limitations?

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Movie advertising can be targeted to a certain extent by the nature of the film and the rating such ...View the full answer

Advertising & IMC Principles & Practice

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