How can the threat of substitute products suppress an industrys profitability?

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How can the threat of substitute products suppress an industry’s profitability?

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Entrepreneurship Successfully Launching New Ventures

ISBN: 978-0133797190

5th edition

Authors: Bruce R. Barringer, R. Duane Ireland

Question Posted: Aug 26, 2015 05:38 AM

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How can the threat of substitute products suppress an industrys profitability?

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The price that consumers are willing to pay for a product depends in part on the avai...View the full answer

Entrepreneurship Successfully Launching New Ventures

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