How do consumers product categories influence the alternative evaluation process?

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How do consumers’ product categories influence the alternative evaluation process?

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CB4

ISBN: 9781111821777

4th Edition

Authors: Barry J. Babin, Eric Harris

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Question Posted: Feb 28, 2016 04:24 AM

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How do consumers product categories influence the alternative evaluation process?

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When consumers encounter a new product they rely on the knowledge they po...View the full answer

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