How do customer adoption forces accelerate or impede market penetration of electric cars like GM's Volt?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:02 AM

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How do customer adoption forces accelerate or impede market penetration of electric cars like GM's Volt?

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There is a growing segment of car owners who want an all electric car but many perce...View the full answer

Market Based Management

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