How do marketing firms assess the value of a given customer?

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CB4

ISBN: 9781111821777

4th Edition

Authors: Barry J. Babin, Eric Harris

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Question Posted: Feb 28, 2016 04:17 AM

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How do marketing firms assess the value of a given customer?

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Ans The measure of value in business markets is the worth for the monetary terms of the t...View the full answer

CB4

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