How do the institutional and government markets differ from business markets?

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Nov 12, 2012 07:38 AM

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How do the institutional and government markets differ from business markets?

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These two nonbusiness markets have additional characteristics and needs compared to business custome...View the full answer

Principles of Marketing

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