How do the reach and control of marketing communications in owned, paid, and earned media differ?

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E Marketing

ISBN: 978-0132953443

7th edition

Authors: Judy Strauss, Raymond Frost

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Question Posted: Nov 26, 2015 02:25 AM

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How do the reach and control of marketing communications in owned, paid, and earned media differ?

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Owned media carry communication messages from the organization ...View the full answer

E Marketing

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