How does an exclusive brand such as Louis Vuitton grow and stay fresh while retaining its cachet?

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 05, 2012 03:08 AM

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How does an exclusive brand such as Louis Vuitton grow and stay fresh while retaining its cachet?

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Louis Vuitton is a French based company founded in 1854 It is famous for its LV monogram label that ...View the full answer

Marketing management

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