How does each varied creative help Kraft? (Question in book is from Fourth Edition-mistake) Using the background
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Using the background provided in the vignette, how do market communication planners use the information from market research to make promotional decisions? (Question for Fifth Edition-new)
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Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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