How does each varied creative help Kraft? (Question in book is from Fourth Edition-mistake) Using the background

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How does each varied creative help Kraft? (Question in book is from Fourth Edition-mistake)
Using the background provided in the vignette, how do market communication planners use the information from market research to make promotional decisions? (Question for Fifth Edition-new)
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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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