How does General Electric use product performance quality differentiation in its product line of household appliances?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:06 AM

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How does General Electric use product performance quality differentiation in its product line of household appliances?

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GE positions its basic product line as Affordable Household Appliances that serve building contrac...View the full answer

Market Based Management

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