How does the sense of touch influence consumers reactions to products?

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How does the sense of touch influence consumers’ reactions to products?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 10, 2015 06:30 AM

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How does the sense of touch influence consumers reactions to products?

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Moods are stimulated or relaxed based on sensations reaching the skin ...View the full answer

Consumer Behavior Buying, Having and Being

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