How has the emphasis on return on investment changed the relationship between advertising and the media?

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Kleppners Advertising Procedure

ISBN: 978-0136110828

18th edition

Authors: Ron Lane, Karen King

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Question Posted: Mar 21, 2018 05:35 AM

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How has the emphasis on return on investment changed the relationship between advertising and the media?

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The value of a particular marketing function is often expressed as returnoninvestment ROI that is ho...View the full answer

Kleppners Advertising Procedure

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